What is the Boulevard Location?

The Boulevard is located on Bishop Boulevard in the heart of Southern Methodist University in Dallas, Texas. Just west of Gerald J. Ford Stadium, Bishop Boulevard is located less than one mile from the Mockingbird exit on Highway 75 in Dallas.

Are there private bathrooms on gameday?

Yes! Each of our tailgate areas have bathrooms for use on gameday.

Can I set up my personal equipment?

Absolutely. Please visit SMU for University guidelines

Can I purchase parking?

Yes, information regarding credential or free parking contact the ticket office at 214-768-4263. SMU Parking Map

Can | bring my own food/beverage to the tailgate?

Absolutely! You are able to bring any food/beverage and we also have catering options available.

How will I know where my tailgate is located?

The Boulevard closes to vehicle traffic 2.5 hours prior to kickoff. Vehicles will not be allowed on The Boulevard without an official SMU vendor pass. Each Boulevard location has a specific number assignment. Please see map for specific location Blvd Map

Can we bring a grill?

Electric and propane/butane grills can be used in all tailgating areas. No charcoal grills are permitted.

Can I purchase game tickets from your site?

You’ll need to purchase game tickets from SMU, but we’re your tailgating go to!

Do you offer food delivery/catering?

Yes! Please contact us for menu options.

What is the cancellation policy?

We’ll stay until the university cancels the game! If they do cancel, all packages will receive a credit equal to half of their package balance that can be used towards a future tailgate & game. 

For all additional information please visit Boulevard Guidelines


Currently additional parking passes can be purchased but are subject to availability on a per game basis.



Customer Service
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To exceed the recommended need of customer service within the scope of every event.

We embrace a leadership role within the community and among the companies we service.

We establish and collaborate with partners to find the most effective solutions.

We listen to our client’s needs and progressively move forward with new ideas most beneficial for our customers and our company as a whole.

We encourage an atmosphere centered around teamwork, mutual respect, flexibility, creativity, and professionalism between employees and clients.